Carhartt / Brand Manifesto
Carhartt have always been one of my favourite brands which made this project all the more exciting to work on. We were approached to create the design language to support the launch of their traditional ‘Workwear’ range to Europe. The brief was to create a distinctive European brand language that evoked the link back to the company’s American origins. It draws on the honest craftsmanship of the US fashion range and the direct approach of the brand itself, as well as many of the personal stories that have enriched the brand over the years.