WTA Superfans / Website
This was a really exciting opportunity as I was invited to work at the Digital Agency ‘Analogue Folk’ and head up the brand language to support their digital campaign for The Sony Ericsson Women Tennis Association. Working closely with Design Director Jamie Lillywhite and his digital team. Superfans social media website makes it possible to get closer than ever before to your tennis idols, and believed that a new age sports fan felt the same way.The website provides a single destination for real-time aggregated and consolidated social media feeds from all the top WTA players. Imagine a website which keeps tabs on every tweet, Facebook post, Flickr photo and YouTube video that the players add to their social media channels.